Google Analytics Notes

Most people who use Google Adwords only use the basics, and even then are generally only scratching the surfaces. But when you look behind your campaigns and click on the 'analytics' tab, it will open up a whole new world of information that can help you fine tune your site and individual pages, to improve responses and conversion rates. Go on! Have a look now... It's very simple to install the analytics code into your web site, and even someone using a basic website builder tool will be able to manage. Have a quidk look at this new article to bet a better idea of why you should be making use of this incredible tool and the valuable information you will gain from it. Best regards Helen www.lead-generation.com.au

Basic Lead Generation

Thanks Paul for your question asking... "What's the best way you can generate leads for your business?" The first step to generating leads for your business is to do some keyword research to find out how people are actually searching for you on Google and what specific keywords they are using. Step two is to have a website or landing page dedicated to that product or service. Make sure the page includes an ‘opt-in’ form, or a web form of some sort that will ask your visitor a question and will give them something of value in return. Create a simple Free Report, or something similar that will be educational and interesting about your product or service. This helps create rapport and trust with your visitor and encourages them to think of you as the 'industry expert and authority'. The third step is to set up some Google AdWords campaigns specifically targeting those people, using the keywords that you discovered in step 1, and drive that traffic to your website. Its as simple as that. But how to do it as well and as quickly as the professionals, is the big question! We find most people are so focused on growing their business that they don’t have the time or interest in learning how to do it all themselves and, because they are not experienced in this field it takes them a lot more time and messing about than it should. That is where we will come in and set everything up for you, manage it and provide advice and recommendations to you, so that you can concentrate on running your business and responding to the leads you get. If you would like us to do some preliminary research for you to let you know where to get started, we are happy to do that as a free introduction to online lead generation and marketing. Just call us on 0411 989 776 or reply email with your product/service, or website address. Hope this answers your question… Best regards Helen PS I hope you enjoyed the Free report as well.

Use Eye Tracking Studies

We design a page with the end in mind, that is, we want our visitors to behave in a certain way, and to travel through our site to a particular desitination, usually a sales or contact page. But, what we want them to do and how poeple actually behave can be two different things. Eye tracking studies give use exact behavior patterns of which parts of a page your visitors scan and which they avoid. This is crucial for every site, but even more so for a landing page or lead generation site as you only have one shot at grabbing the visitor. Eye tracking information is different to say, Google's Content Overlay report. An overlay report tells you which of you links your visitor uses, but not how the scan you site. New research has become available and it's simple enought to understand so that you can begin to make adjustments to your site today. Have a look at the latest reports and findings here. Enjoy! Helen

Landing Page Secrets

Its one thing to get people to your website, but if they don't do anything once they arrive, its a waste of money. After all, your website should be working as a marketing tool and creating qualified, high quality leads that you can convert into sales. If you want to know how to improve your landing page or lead generation site, have a look at this short article. It will only take a few minutes to read and is well worth it Lead generation page secrets Helen

MetaTag Analyser

You'd be amazed at how many larger companies don't have adequate metatags behind their sites! (Metatags are the coding that the search engines use to decide how to index your site) And just becasue you may be a smaller business, doesn't mean you can't play like a professional! Good metatags can have a big influence on how much credibility you have with search engines and therefore, where you will be ranked. The first thing to do is to analyse your metatags, and this can be done very easily using a simple tool that is available here. Simply type in your URL, and the metatag analyser will give you a brief report on your current metatags, alng with some excellent but simple suggestions. Then, if your tags aren't up to scratch, use their little 'Metatag Builder' to create 'search engine friendly' metatags. Then give the code to your developer (or do it yourself - it's dead easy!) and in about five minutes you can improve the way the search engines critique your site! It all helps in the bid for better SEO, and it always begins with the basics! Enjoy Helen

How well does your website rank?

Everybody wants better website rankings, whether its on Google, Yahoo or any of the other major search engines. It's important for better indexing with search engines and also for your visitors and lead generation strategies. But trying to keep up with SEO techniques and changes to search engine algorythms can be confusing, time consuming and in the end, how do we know if its working? The answer is easy when you have a secret weapon. Not only will this great site grade your site against other competitors in your keyword categories, it will give you excellent advise that you or your developer should be able to use immediately. Just go to www.websitegrader.com and type in your website address. Within seconds, you will have a comprehensive report with great advice and suggestions to improve the rankings and user-friendliness of your site. Try it now, you'll be surprised! Best regards Helen PS Book in for one of our next workshops and seminars, and learn the secrets of online lead generation specialists