Wednesday, July 23, 2008
Basic Lead Generation
Thanks Paul for your question asking...
"What's the best way you can generate leads for your business?"
The first step to generating leads for your business is to do some keyword research to find out how people are actually searching for you on Google and what specific keywords they are using.
Step two is to have a website or landing page dedicated to that product or service.
Make sure the page includes an ‘opt-in’ form, or a web form of some sort that will ask your visitor a question and will give them something of value in return. Create a simple Free Report, or something similar that will be educational and interesting about your product or service.
This helps create rapport and trust with your visitor and encourages them to think of you as the 'industry expert and authority'.
The third step is to set up some Google AdWords campaigns specifically targeting those people, using the keywords that you discovered in step 1, and drive that traffic to your website.
Its as simple as that.
But how to do it as well and as quickly as the professionals, is the big question!
We find most people are so focused on growing their business that they don’t have the time or interest in learning how to do it all themselves and, because they are not experienced in this field it takes them a lot more time and messing about than it should.
That is where we will come in and set everything up for you, manage it and provide advice and recommendations to you, so that you can concentrate on running your business and responding to the leads you get.
If you would like us to do some preliminary research for you to let you know where to get started, we are happy to do that as a free introduction to online lead generation and marketing.
Just call us on 0411 989 776 or reply email with your product/service, or website address.
Hope this answers your question…
Best regards
Helen
PS I hope you enjoyed the Free report as well.
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