Monday, August 4, 2008
Creating Leads For Your Type Of Client
Hi Brett, and thanks again for your email:
"How can you cost effectively create new leads that are your type of client?".
Firstly, read through the previous post and you'll find most of your question is answered there.
However, add in another step to your research to ensure you are attracting the highest quality leads and your type of client.
Step 4: Write a list describing your 'ideal client'. What suburb do they live in, what age are they, what habits do they have, what else are they buying. Think about the kind of languaging they may be using too
Then add those words to your existing keyword phrases to attract them specifically.
For example:
Mens hairdressers in South Yarra
Salmon fishing supplies in Port Phillip bay
Photography courses for over 50s
You will get less enquiries, but they will be better quality and they are closer to making a buying decision, which is exactly what you want, isn't it!
Let me know how that helps!
Helen
www.lead-generation.com.au
PS have a look at the services we offer that will take all the mystery and confusion out of your online lead generation strategies
Quality Leads For a Reasonable Price
Hi Bec, and thanks for your question:
"How to get quality leads for a reasonable price?".
The trick to getting quality leads at a reasonable price is easy.
Step 1: Do your keyword research to find out what phrases people are using to try and find you. Especially look for keyword phrases that are a bit longer, not just the obvious ones.
Step2: Look for keyword phrases that have high traffic but not much competition.
You can do this inital research just using Google search results and clicking through the sponsored links to get an idea of the amount of competition
(The more sponsored links related to a keyword phrase, the more the traffic for that keyword phrase will cost you).
Step 3: Set up your advertising campaigns using those keyword phrases that have high traffic, 2 or more words long without too many competitors.
The more succinct or detailed you are with your keyword phrases, the better quality traffic you will get.
Hope this helps! Make sure you book in to get your free keyword research report too!
Helen
http://www.lead-generation.com.au/
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